False Display of Information and AIGC Guidelines

What is "false information"?

Deceptive or exaggerated claims are not allowed, to ensure only evidence-based advertising. For a start, your product listings must accurately and truthfully describe your products. This means they must not contain any inaccurate, incomplete, unverifiable or false

• Claims about guarantee or warranty for the product
• Claims about the shipment, delivery, return and refund or customer service process for the product
• Claim about you, such as a claim that you own the relevant IP rights for the product
• Images or descriptions of the product

What are some examples of "false information"?

• A false customer review
• A false claim that a product has won industry awards or has been certified by various industry or regulatory bodies
• A false claim that a product is affiliated with other products, such as a claim that a product is part of a particular fashion or luxury brand
• Products claiming supernatural powers or occult practices, including spells, potions, or rituals believed to affect the physical or spiritual world
• Products with marketing claims such as "best," "number one," or "most effective" without substantiated proof, often misleading consumers about the product’s superiority
• A false claim that a product can cure or prevent a particular disease or alleviate symptoms of a particular illness
  • "This product prevents cancer and heart disease, treats haemorrhoids, and relieves arthritis symptoms, headaches, tinnitus, etc."
  • "This cosmetic product will prevent or reduce the inflammation of acne and treat blemishes."
  • "This product will cure all your ailments."
    
    An example of a misleading product listing with "false information". No verifiable evidence has been provided to support the claim that these pills can actually cure all ailments.

Using AI-Generated Content When Creating Product Listings

AI-generated content (AIGC) can help you create product images more efficiently when setting up your product listing. However, you are responsible for ensuring that the final listing accurately represents the actual product customers will receive.
When using AIGC during the product listing process:

• Keep product information accurate. Make sure AI-generated images accurately represent the actual product, including its SKU, material, quantity, features, functions, effects, endorsements, and delivery condition.
• Do not alter or exaggerate the product. Avoid using AI-generated images to create unrealistic or misleading representations of the product or its performance.
• Review your listing before publishing. Check that all AI-generated images are consistent with the actual product and the information provided in your product listing.

For practical guidance on using AIGC to create product images during the listing process, download the AIGC Playbook below.[Download/Save the AIGC Playbook] The playbook provides practical guidance on using AIGC efficiently while keeping your product images accurate and compliant with TikTok Shop requirements. You’ll learn how to use AI-generated images responsibly and avoid misleading customers about the actual product, SKU, material, quantity, features, functions, effects, endorsements, or delivery condition.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Violation Reasons, Points & Enforcement Actions for Sellers article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
Please click here to read our TikTok Shop Product Listing Guidelines.