About TikTok Shop Official Account

The TikTok account that represents the official identity of TikTok Shop is called the TikTok Shop official account. This kind of account enjoys the integrated rights of the account and the shop.

Functions of TikTok Shop Official Account

Once the TikTok account is linked as the shop's official TikTok account, it will be the main representative of your shop on TikTok. The products in your shop will be automatically synchronised to Shop Page. The Shop Page will also act as the central page for product display and promotions.

• Accumulate store fans and increase repurchase rate
  • After binding the store's official TikTok account, the official account and the store's fan user group can be connected. After users follow your store's official TikTok account, they can easily find your store's entrance on the account's profile page through the store's official TikTok account, helping the store to attract traffic and increase the repurchase rate.
• Improve store exposure and precipitate traffic
  • Users can easily search for products in your store through TikTok's search function, and add a new store page entry for the whole link of sales in the live broadcast room to help your products and stores gain more exposure on TikTok.

Rules for the Official TikTok Shop Account

• Each shop can only be bound to one official account.
• The shop name and the bound official account's name must be consistent, and when the store name is modified, the official account name will be changed simultaneously. Please be careful when changing the shop name.
• The official account can be unbound once 48 hours after the official account is successfully bound，please note official account can only be unlinked 3 times；
• The account region needs to be the same as the shop region.
• The same account cannot be bound as the official account and marketing account of the same store at the same time.
• Official accounts can only promote products from the linked shop.
• If the account is intended to promote products from other shops or the Product Marketplace, it must be bound as a Marketing Account and meet the affiliate permission criteria.
  

How to Bind TikTok Shop Official Account

Seller Center Web

Seller Center - My account - Linked TikTok Accounts - Official AccountStep 1
Step 2
Step 3Scan the QR code in the TikTok App with the official account you want to bind, and click "Authorize"